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Who I am and how I process your personal data

I, Emma Firth, comply with my obligations under the General Data Protection Regulation (GDPR) by keeping personal data up to date; by storing (and destroying it) securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

I am registered as a data controller with the Data Commissioner's Office (ICO). Register number ZA734566.

I use your personal data for the following purposes

I may send messages by post, telephone, text, email or other digital methods. These messages may be: 

  • To help you manage your appointments.

  • To meet my obligations to you as a client by offering information you need to make informed decisions.

  • To respond to your enquiry about my services.


  • I will only contact you as necessary in accordance with the services that are required for the management of our work together, and to maintain my own accounts and records.

  • Your data will never be passed to a third party. I will never pass on your information to a third party to use in their own direct marketing without your consent. I do not record phone calls. After the sessions are completed only brief notes are retained as detailed above and all other contact information is deleted from my systems.

  • For Rapid Transformational Therapy only: In accordance with my need to maintain access to ex-client’s data in the event that an ex-client may wish to subsequently re-commence therapy, I retain individual data for a maximum period of 12 months after therapy has ceased.

  • For other services - All information I possess in relation to services other than

    Rapid Transformational Therapy is deleted and destroyed within 3 months of the service being delivered. 

My Lawful Basis for processing your personal data 


You have given clear consent for me to process your personal data for a specific purpose. Further, the processing is necessary for both yours and my own, legitimate interests. 


Your rights and your personal data. 

Unless subject to an exemption, you have the following rights with respect to your personal data:

  • The right to request a copy of the personal data which I hold about you.

  • The right to request that I correct any personal data if it is found to be inaccurate or out of date.

  • The right to request your personal data is erased where it is no longer necessary for

    me to retain such data.

  • The right to withdraw your consent to the processing at any time.

  • The right to request that I provide you with your personal data and where possible, to

    transmit that data directly to another data controller, (known as the right to data portability), (where applicable) [N.B. This only applies where the processing is based on consent or is necessary for the performance of a contract with the data subject and in either case the data controller processes the data by automated means]. The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing.

  • The right to object to the processing of personal data, (where applicable)
    [N.B. This only applies where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics]

  • The right under the General Data Protection Regulation (GDPR)as an individual data subject which you can exercise in relation to the information I hold about you. You can read about these rights on the ICO website.

Data Security

I am aware that the information you provide may be sensitive and I respect your privacy. I keep information about you confidential. This means I store it securely and control who has access to it. I may store some of your data electronically on a secure platform. I might also store some in paper format and this paper documentation will be stored in a secure locked cabinet. After we have completed our work together any contact information stored on my electronic devices will be deleted.

Complaints Notice

If you want to make a complaint about the way I have processed your personal information, you can contact the ICO as the statutory body which oversees data protection law – see ICO concerns. In most cases I will not disclose personal data without consent. However, if I am required to submit information regarding a complaint, for example, I will need to share personal information with the organisation concerned and with other relevant bodies.


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